Cameron 'stuck-up' over Waitrose

Blackpool Citizen: Prime Minister David Cameron speaking to apprentices at a Waitrose food distribution centre Prime Minister David Cameron speaking to apprentices at a Waitrose food distribution centre

Labour has branded David Cameron "stuck-up" and "empty-headed" after he praised Waitrose for attracting the best grade of customer.

The Prime Minister gave his views on "supermarket sociology" as he visited a store run by parent company John Lewis in Cheadle, near Manchester.

"I have got a piece of supermarket sociology, which is that there is something about Waitrose customers ... they are the most talkative," Mr Cameron reportedly told staff yesterday.

"I found that if I shop in Waitrose it takes me about twice as long as everyone wants to stop you and have a chat. Whereas in other supermarkets I find I can dart round very quickly and get everything.

"It is something about your customers, they are very talkative, engaged people."

Mr Cameron revealed that he shops at Waitrose - regarded as a favourite of the middle classes - whenever possible. He uses Ocado - another firm catering to the higher end of the market - to deliver goods to Downing Street.

However, he said he went to Sainsbury's near his constituency home in Chipping Norton, Oxfordshire, "because there isn't a Waitrose".

The comments drew a personal attack from shadow Cabinet Office minister Michael Dugher.

"Families are on average £1,600 a year worse off since David Cameron became Prime Minister," he said.

"Most families understandably have to shop around and watch every penny because of the cost-of-living crisis, plus very many people increasingly have to rely on food banks.

"This is a world away from that of David Cameron.

"There's nothing wrong enjoying shopping at Waitrose. But Cameron seems to be saying that at Waitrose you get a better class of shopper.

"This is a bizarre and empty-headed intervention from a Prime Minister who increasingly gives the impression of being stuck-up and out of touch."

Comments (5)

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12:17pm Thu 3 Apr 14

Pedro says...

The man gives the impression of being stuck up and out of touch because he is. Next.
The man gives the impression of being stuck up and out of touch because he is. Next. Pedro
  • Score: 10

1:36pm Thu 3 Apr 14

Teabag1 says...

Probably because most of the folk that shop there have time to lol about instead of Aldi/Asda shoppers who need to race off to partime job number 3 so they can actually pay for a weeks shop.
Probably because most of the folk that shop there have time to lol about instead of Aldi/Asda shoppers who need to race off to partime job number 3 so they can actually pay for a weeks shop. Teabag1
  • Score: 10

9:02pm Thu 3 Apr 14

murtibing says...

Why is Labour against a workers cooperative and the Tories in favour?
It seems odd. I would have expected Labour to proclaim from the rooftops how good a workers cooperative, like Waitrose, can be.
I've got a waitrose almost next door, it's the same price as anywhere else on the basics and the food quality is as good or better than M&S. At a time when many supermarkets have horse in the chicken and such like I do everything I can to feed the best food to my kids even if they can't go on expensive holidays abroad.
Why is Labour against a workers cooperative and the Tories in favour? It seems odd. I would have expected Labour to proclaim from the rooftops how good a workers cooperative, like Waitrose, can be. I've got a waitrose almost next door, it's the same price as anywhere else on the basics and the food quality is as good or better than M&S. At a time when many supermarkets have horse in the chicken and such like I do everything I can to feed the best food to my kids even if they can't go on expensive holidays abroad. murtibing
  • Score: 1

8:08am Fri 4 Apr 14

Katie Re-Registered says...

Hmmm...this virtually seems like David Cameron is advertising Waitrose. Will we soon be seeing him appear on the Waitrose TV ads (a la Kerry Katona for Iceland) once he needs to get a new job come 2015?:)
Hmmm...this virtually seems like David Cameron is advertising Waitrose. Will we soon be seeing him appear on the Waitrose TV ads (a la Kerry Katona for Iceland) once he needs to get a new job come 2015?:) Katie Re-Registered
  • Score: 0

9:44pm Fri 4 Apr 14

Angry of Lexden says...

Cameron seems to reflect the actual customer satisfaction confirmed by recent Which Magazine research:

Aldi 76%
Waitrose 75%
Followed in order by M&S - LIDLE - Iceland - ASDA - Sainsbury - Morrisons - Co-op.

I suggest further useful research to determine the customer profile for each supermarket chain could include:

(1.) customer weight by age
(2.) percentage of customers in store wearing track suit trousers or onesies
(3.) value of shop lifted goods per hundred customers.

I'm guessing the processed data would clearly indicate very few of the lower orders shop at Aldi and Waitrose - which is why we gentry feel more comfortable in such shops.
Cameron seems to reflect the actual customer satisfaction confirmed by recent Which Magazine research: Aldi 76% Waitrose 75% Followed in order by M&S - LIDLE - Iceland - ASDA - Sainsbury - Morrisons - Co-op. I suggest further useful research to determine the customer profile for each supermarket chain could include: (1.) customer weight by age (2.) percentage of customers in store wearing track suit trousers or onesies (3.) value of shop lifted goods per hundred customers. I'm guessing the processed data would clearly indicate very few of the lower orders shop at Aldi and Waitrose - which is why we gentry feel more comfortable in such shops. Angry of Lexden
  • Score: 0
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