Thousands of Blackpool residents have flocked to the resort's first Netto supermarket which was opened this morning.
Shoppers queued from 5am at the Welbeck Avenue store, and it was officially opened by the first customer, 77-year-old Marjorie Hissey.
She said: "This is the first time I've ever been to a Netto store and I've not enjoyed myself so much in a long time.
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"I was more than happy to queue from 5am in this fantastic weather and I've certainly not been disappointed
"I really wanted one of the sat navs which were on sale for just £49.99 and have ended up doing a big shop at the same time, the prices are that good."
Store manager Neil Nelson added: "The response from shoppers has been absolutely amazing.
"I was thrilled to see so many people queuing so early to celebrate the opening of this brand new store.
"We've had a great start to our trading, with over 10,000 satisfied customers passing through the doors on our first day.
"I'm very proud of my colleagues who have taken the hectic opening day schedule in their stride."
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