Conference to be held for business women (From Blackpool Citizen)

Conference to be held for business women

4:56pm Thursday 26th February 2009

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WOMEN business professionals are set to converge in the North West next week at an international conference.

Prowess, the UK voice for women’s enterprise, is holding its 6th annual conference at the Imperial Hotel, in Blackpool, on March 4th and 5th.

The organisation believes that women business owners drive a more feminine business model based on diligent risk taking and collaberation, which take account of wider social values alongside profits.

Erika Watson, Executive Director of Prowess comments: “Women are showing incredible fighting spirit and are at their most entrepreneurial in times of economic change. They have led the diversification of the rural economy over the last 20 years and they will do it again. But female dominated sectors like retail, hospitality and services are in the eye of the economic storm and so far government support has been focused on male led industries. Women are calling for strong local business support services in equal measure to access to finance and a clear acknowledgment from the government of the economic role they can play. In an uncertain, highly fragile business world women are innovative and adaptive, empathetic and responsive, great communicators and jugglers. They are risk aware and with the right support they are set to lead the way with their particular business approach.”

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